About
We made the supplement we wished existed.
Wildryn started with a friend's dog. He spent a week with loose stool that wouldn't settle — the kind of week any dog owner knows, where you watch them off their food, off their walks, off themselves, and you'd give anything to make it stop. The supplements on the shelf were a wall of pastel packaging, oversized claims, and ingredient lists that read like they'd been designed by a marketing team, not a formulator. The brands the vets sold were better, but priced like they expected you not to ask why.
So we started reading. We haven't really stopped.
The brand
I'm Ismail. I grew up around dogs — the Chow Chow, the German Shepherd, the Samoyed in the neighbourhood I grew up in — and the friends' and family's dogs I've known since. None of them have been mine. That matters, because I'm not building Wildryn from a place of personal grief or a dramatic dog-rescue story. I'm building it from a place of frustration with what's on the shelf, and respect for the people who have to choose between it.
When I decided to build something, I brought in Haitam. We'd talked for years about starting something together — he has a sharper eye for operations and supplier relationships than I do, and I knew I'd need that if the product was going to be made properly rather than just designed nicely. He took the supply chain. I took the brand. Between us, we built what we wished had existed.
We're not vets. We're not scientists. What Wildryn is — and isn't — comes from that honesty. The formulation is made in the United Kingdom, to GMP standard, in partnership with a manufacturer who has spent years getting the science right. Our job is to bring it to the dog owners who care about what's actually in the bottle.
What we stand for
One product, done properly.
Not twenty SKUs designed to upsell. One bottle. One ritual.
Made in the UK to GMP standard.
Manufactured to pharmaceutical-grade hygiene and quality controls — the same standards that govern human supplements.
For the long haul.
Wildryn is built for daily, long-term use. Not a quick fix. The microbiome takes weeks to settle and months to maintain.
The back of the pack matches the front.
What we claim is what's inside. Nothing more, nothing fewer.
— Ismail & Haitam, founders
wildryn.dog
Meet the product
If you've read this far, you're probably the customer we made this for.